Last updated: August 18, 2021

Today we're going to talk about a product that you probably use every day, but don't always give it the necessary value. We're talking about the conditioner! Essential for cleaning and moisturizing hair, conditioner is a super popular cosmetic and common to be found in the market, so its variety is huge! Below, we will present in detail the advantages of this product and why you should pay attention when choosing yours! Let's go?

First of all, the most important things

  • The main purpose of conditioner is to nourish, soften and protect the hair from external factors such as heat and cold.
  • Although they have very similar functions, there are differences between the conditioner and the treatment mask.
  • There are conditioners with super affordable prices, and they are easily found in markets, pharmacies and cosmetic shops.

Best Conditioner: Our Picks

Buying Guide

Many people don't know all the benefits of a good conditioner, which is exactly why we've put together this guide. Below, you will find all the information you need to understand the importance of this product, and get to know a little bit more about this universe.

Foto de uma mulher secando o cabelo castanho com um secador, em um roupão branco.

The conditioner is important for moisturizing and strengthening the hair. (Source: Gratisography / Pexels)

Conditioner: What is it and what are its benefits?

It is normal to come across a shelf full of cosmetics and not know where to start, especially when the subject is conditioner. Nowadays, there is a wide variety of these products and sometimes we get confused when it comes to choosing the ideal conditioner. However, this is a very simple task. The conditioner is nothing more than a cream that should be applied after the shampoo, and its function is to soften, give shine, hydrate and protect the hair from daily damage. After using the shampoo, it is natural that your strands become more vulnerable to external effects, as many dead cells have been removed. The conditioner makes up this first part and prepares your hair for the drying process, whether it's natural or not. In general, the conditioner has many advantages. It gives a special softness to the hair, aligning it and balancing its volume.

What is the ideal conditioner for your hair type?

It is recommended to use a conditioner which is ideal for your hair type, no matter what type of hair it is, as most of these creams have specifications about which hair it works best on. If you have dyed hair, for example, choose a specific product for this condition, since you will need to replace specific vitamins that may have been damaged in the painting process. There are also conditioners for straight, curly, dry, oily hair, among many others. Each one of them is specially designed for each type of hair strand.

Conditioner or treatment mask?

Although the conditioner and the treatment mask have very similar purposes, they are not exactly alike. The mask, in fact, is a more powerful version of the common conditioner. Its purpose is, as the name says, to act as a special hair treatment for damaged or excessively dry hair. Its use is not usually daily, and although there is no rule, it is recommended to use the treatment masks from one to three times a week, since it is very strong. This product usually has special substances in its composition, and this ends up making it a little more expensive if compared to the conditioner, another reason for not using it more several times a week. The conditioner, on the other hand, is part of your hair hygiene routine, and it should be used every time you wash it, you know? Although it's not as powerful as a treatment mask, it also hydrates, nourishes and protects your hair! The most recommended is that you use the conditioner every time you wash your hair, but you should always have a good mask nearby, so that you can use it at least once a week, to guarantee the perfect care for your strands.

Conditioner Treatment Mask
Purpose Protect, butcher and soften all types of hair Intensely moisturize damaged hair to restore them
Use Whenever the hair is washed From once to three times a week
Price Variable, but on average, low Medium to high

Buying criteria: Factors to compare the different types of conditioner

Conditioner is a product that deals with your hair and scalp, and so it is important that you look at every detail before choosing yours. We have selected some criteria that can help you choose, they are:

  • Composition
  • How much does it last
  • Aroma
  • How to use

Now that you know which points should be observed, we will explain each of them better.

Foto de uma mulher de cabelos castanhos claros, de costas, virada para uma parede rosa, com as mãos na cabeça.

It is interesting that you always notice what the hydration fact of your conditioner. (Source: Element5 Digital / Pexels)


Whenever the subject is cosmetic, we recommend that you take a look at the composition of the product, for a matter of health and to prioritize the one that offers more benefits. Observe, for example, if your conditioner has natural substances that can help moisturize your hair, as is the case of coconut oil, argan oil, shea butter and palmarosa oil. These, among many others, are substances that offer very interesting advantages to the hair treatment, such as nutrition, renewal of the threads and protection of the scalp.

How much it works

Before buying your conditioner, it is important that you pay attention to how much it will yield. Look at how many ml come in the tube or pot, and ask yourself if it is worth the amount invested. Remember that this is a product that you will use very often, some people, even, every day, so it should have good durability. If you are tight financially, it is also important that you cross the amount with the value, to make sure you are getting a good moisturiser for a good cost benefit.


Is there a better feeling than getting out of the shower with smelly hair? No, right? And that only depends on the products you use! When you're shopping, check out the scent of your conditioner and see if you like it. Nothing better than the clean feeling after a busy day.

Method of use

Many people don't read the back of the conditioner they are buying, but we recommend you do. In addition to information about the composition of your product, you will also find tips about its ideal method of use.

Imagem de mulher loira sorrindo segurando o cabelo.

It is important to follow the instructions for use of the conditioner to leave your hair well hydrated. (Source: StockSnap / Pixabay)

Some conditioners should be left on the wires for three to four minutes for a better result, and it is interesting that you follow these steps to not lose any bit of the moisturizing potential of the cream. Read the method of use before choosing your conditioner to make sure you are willing to follow the recommended steps. (Featured image source: SocialButterflyMMG / Pixabay)

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