Last updated: August 11, 2021

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Welcome to the Wellness Guide! Today our article will address a hygiene item that you certainly use on a daily basis, perhaps even more than once a day: deodorant. If you consider that the type of deodorant you have been using is not suitable for your needs or application purposes, we will help you. Another indispensable item on the hygiene and personal care routine list, deodorant is a constant companion in our daily lives.

Available on the market in several versions, deodorants have had their formulations improved every day to ensure the necessary protection and care for all types of users. Beyond the basic function of preventing underarm odour, the deodorant can play several other roles, such as moisturiser, antibacterial, antiperspirant, antiseptic, among others. In this article, we will give you tips on how to choose the deodorant for each situation and skin type, as well as present the best options in the market and what to consider when choosing the perfect deodorant for your needs.

First things first

  • The market offers a multitude of deodorant options, from the simplest formulas for daily use to the most sophisticated, with extended protection, moisturizing action, bactericidal, skin whitening, etc. Choose based on the type of use that will be given to the product, on your skin type and specific needs.
  • Type, format, indication of uses, protection period and fragrances of the product are some characteristics to be considered at the time of purchase.
  • There is a lot of price variation for the item, which depends on the brand and type. It is possible to find simple versions for less than R$ 5, and the more sophisticated ones can cost up to R$ 50.

The Best Deodorants: Our Picks

Buying Guide

Did you like our ranking? Now that you've checked the list with some of the most popular deodorants on the market, it's time to take the next step and follow our Buying Guide. In this section you will have access to the most relevant information about deodorants, such as the existing types and indications for use, values, where to buy, etc.

Moça aplicando desodorante aerosol nas axilas após o banho.

Market offers deodorant versions for different skin types. (Source: georgerudy / 123RF)

What is deodorant?

Deodorant is a product that can be liquid, cream or gel, which used in the armpits prevents and hides the appearance of bad odors produced by carboxylic acids present in perspiration and by the action of microorganisms in contact with sweat. Besides the versions suitable for armpits, there are on the market today, deodorants for the body, feet, intimate parts, animals, among other variations. Most products have in their formulation the sodium bicarbonate, which reacts with carboxylic acids producing odorless salts that control the generation of odors.

The origin of this product dates back to the Roman Empire, where it was common to use pillows with aromatic substances under the arms. But it was in the 20th century that the deodorant closest to what we know today began to be produced in the United States. After the Second World War the product became popular all over western civilization. Today we have a huge variety of deodorants on the market: special for men, women or teenagers, with or without perfume, with bactericidal agents, moisturisers, in cream, spray or roll-on, among other variants.

Moça aplicando desodorante roll on nas axilas após o banho.

Roll-on deodorant is one of the cheapest on the market. (Source: akz / 123RF)

How to choose a deodorant?

Nowadays there are so many variables when the subject is deodorant that it is easy to feel lost when choosing. But there is no reason to despair! We'll try to break down as many points of analysis as possible so you can make your choice! Deodorant is a product of daily use and of direct contact with the skin. Most of them have many chemical compounds in their formula, which can cause reactions and irritations. That's why the choice of product deserves attention, especially in cases where they will be used by people with sensitive skin.

  1. Start by analyzing your sweat level. For people with high levels of secretion production, a good option are the antiperspirants, which will reduce in up to 50% the production of sweat in the region, preventing the so feared "pizzas" in the armpits. For even more serious cases, the clinical antiperspirants can be the solution.
  2. Analyse in sequence the needs of your skin. Sensible skins to chemical products, with eruptions or irritations need moisturizing factors, present on cream deodorants, for instance. There are also versions for dark skin, black skin, and even lightening products for people who suffer with dark spots in the region.
  3. Then, choose according to the type of activity you will develop. If the use will be for the day to day, for the performance of heavy tasks or practice of physical activities. There are versions for all these occasions, with reinforced protection so that you do not lose the effectiveness of the product in the middle of your activities.
  4. The fragrance may be chosen according to your personal taste. Softer or unscented versions are better for those who use lotions, creams and perfume after bathing.
  5. Finally, choose based on the ingredients. The controversy surrounding the side effects of aluminium chloride is over, but more natural options are always interesting for our well-being and that of the environment. And it cannot be emphasized enough: prefer CO² free aerosols, which do not harm the ozone layer.

Três desodorantes aerossol juntos com fundo preto.

The aerosol deodorant is one of the most common on the market. (Source: musthaqsms /

What are the different types of deodorants?

A very important question is to define which type of deodorant you like the most, since the market has several possibilities. Deodorant cream, liquid, stick are some different consistencies. Which one do you like the most? There are still different ways of application, such as spray, aerosol, stick, cream or roll-on. If you are in doubt, check the comparison table to decide the ideal type of deodorant for your needs:

Aerosol Spray Roll On Cream Stick
Skin type All skin types Those with alcohol are not suitable for sensitive skin Ideal for dry and sensitive skin Ideal for dry and sensitive skin All skin types
Drying Instant Time consuming, liquid can run off Time consuming drying Wet touch Quick drying
Practicality Easy application, can't be carried in hand luggage Easy application Easy application, can spill on bags and necessaries Difficult application, may need spatulas or accessories Easy application

How much does it cost?

A common deodorant can cost less than $ 4, reaching more than $ 50 the unit in the case of special types and brands or imported. The so-called economic packages, which have a larger quantity or more units of the product, usually have more advantageous prices. The deodorants in spray, cream or roll-on are usually cheaper than the ones in aerosol. Research a lot before buying the product, because the prices of the same product may vary a lot from one place to another.

Where to buy it?

Deodorants are a basic necessity product, so they are very easy to be found on sale in physical shops, pharmacies and drugstores, markets and supermarkets and department stores such as Americanas, Extra, Walmart, among others. They can also be bought in e-commerce shops such as Amazon and Mercado livre, where it is even possible to order the product in larger quantities at wholesale prices.

Purchase criteria: Factors to qualify the different types of deodorant

As ordinary consumers we are all liable to make bad purchases, since we are generally not experts in the product we intend to buy. But of course, if you have followed this article so far, it is because you are interested in making a wise purchase, and choose your deodorant with mastery. Next, we will present some characteristics that you should pay attention to when comparing types and brands of this product. After defining your skin type and your needs, consider the following aspects to choose the product that will best suit you:

  • Type
  • Protection period
  • Composition
  • Fragrance
  • Properties

Below, check out the importance of paying attention to each of these points.


Deodorants are available on the market in several formats. The roll-on and aerosol types are the most common. Get to know the characteristics of each type:

  • Aerosol: Combines liquid deodorant with an inert substance of high pressure, usually a liquid gas. When the button is pressed the product is released in the form of a jet, providing a dry touch. Prolonged jets in the same region can cause burning sensation, due to the low temperatures that the product can reach.
  • Spray: In this format the product is 100% liquid, and may contain high concentrations of alcohol to provide better absorption. It has a humid touch, and should be avoided by people with sensitive skin and women soon after hair removal, as the alcohol can cause burning, dryness and irritation of the region.
  • Roll-on: Provides a more uniform application and faster absorption. In this format, the liquid deodorant, in cream or gel, is applied directly to the skin through a sphere, which on one side comes into contact with the product and on the other side transfers it to the skin. It is inappropriate for sharing due to the risk of contamination.
  • Cream: With a softer composition and moisturizing properties, it is indicated for sensitive skin. It generally comes in jars and must be applied with the hands, which is not very practical. The use of spatulas or other accessories is recommended to avoid contamination of the contents of the container in use.
  • Stick: also known as a stick, it can be solid (with a texture that resembles a softer bar of soap) or gel. The product is applied by direct friction with the skin, and is inappropriate for sharing due to the risk of contamination.

Imagem de mulher passando desodorante rollon.

Deodorants are on the market in various formats, but the most commonly used are roll on or spray. (Source: Mladen Mitrinovic / 123RF)

Protection period

Generally the deodorants with antiperspirant action have an indication of hours of protection on the package, which can vary between 12h and 72h. Hardly anyone will spend periods as long as 72 hours without showering. That's why these indications are one more parameter of the product protection power, based on the aluminum hydrochloride quantity present on the formula. The higher the concentration, the longer it will be the blocking time of the sweat exit. Deodorants with prolonged action are recommended for people who perspire a lot or for use during physical exercise.


The composition of the chosen deodorant will determine its form of action and the extra advantages that it can provide to your skin. As we have already mentioned, softer formulas or with moisturizing components are more indicated for sensitive skin. Antibacterial compounds can be useful for those who are concerned with extra protection. The anti-stain formulas protect clothes, being ideal to avoid those unpleasant yellowish or whitish marks on clothes. Natural compositions harm the underarm area less, but may have reduced effectiveness. Special formulas, with whitening actions or clinical ones should be used with the indication of specialists.


Here the choice may be purely based on personal taste. Some people prefer unscented deodorants, while others prefer strong and striking fragrances or softer smells. Besides testing if the smell of the product is pleasant to you, check if the fragrance used has Butylphenyl Methylpropional, which is a synthetic chemical component widely used to perfume hygiene products, but which is among those which can cause allergies in people with more sensitive skin.


Moisturizing, antiperspirant, antibacterial... There are several properties that may be present in the formula of a deodorant, which perform functions far beyond simply deodorizing. Check out the most popular properties:

  • Antiperspirant: Causes the closing of the sweat glands, reducing sweat production by up to 50%;
  • Whitening: With extracts that reduce the production of melanin, the agent that causes the darkening of the armpits;
  • Moisturizing: With emollient agents that moisturize and protect against dryness of the region.
  • Clinical: With high concentrations of antiperspirant agent, it is recommended for people with medical conditions or disorders that cause extremely excessive sweating;
  • Antibactericide: Acts fighting the micro-organisms in the armpit region that are responsible for the bad smell.

(Featured image source: bobanmk / Pixabay)

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