Last updated: August 12, 2021

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Welcome to the Wellness Guide! Today we are going to talk about a product and a brand that is much loved among women all over the world: the Maybelline lipstick. In case you don't know it, Maybelline is a US cosmetics brand which operates in over 90 countries.

Among all the beauty products it produces, lipstick is one of its highlights, being almost mandatory in a complete make-up case. In the Guide below we will present you all the differentials of Maybelline lipstick, besides pointing out its advantages, prices and characteristics. Follow us!

First things first

  • Maybelline lipstick is known for its good quality, moisturising and intense shades.
  • You can find Maybelline lipsticks that are creamy or matte, and you can make your choice according to your preferences.
  • The brand was created in 1915 and has been in constant growth ever since. Today, it operates in more than 90 countries.

The Best Maybelline Lipstick: Our Picks

Buying Guide

Maybelline lipstick stands out for its quality and intense pigments. In the guide below, you will get to know a little bit better the history of the brand and understand what the differentials of its lipsticks are.

What is Maybelline lipstick?

This product is nothing more than a traditional lipstick, manufactured by Maybelline. It can be in stick, pencil or liquid format, and its texture can be matte or creamy.

Regarding colours, they may be light or dark, but always in well-established tones. Its differential is in the good quality, which is easily noticeable.

What are the advantages of Maybelline lipstick?

Maybelline lipstick does not lack advantages, after all, it is not for nothing that it is known worldwide.

Maybelline lipsticks are comfortable, with excellent durability and fixation.

First of all, it is important to mention that Maybelline lipsticks are comfortable on the lips, have excellent durability and fixation, and even the matte ones do not leave anything to be desired in terms of hydration. They never crack and hardly smudge or transfer, and are known for their good adherence to the lips and for keeping them healthy for many hours.

Besides, the Maybelline lipstick is cost-effective, taking into account that it is endowed with several qualities and still carries the name of a brand of certain international renown. Regarding the pigments, they are all lively and intense, even the lightest ones.

The only caveat we can make is that, depending on your city, you may not find a shop, kiosk, or pharmacy that sells Maybelline, if you choose to buy in a physical shop, however, there is always the option of buying online.

  • Comfortable to the lips
  • Good durability and fixation
  • Guarantees hydration
  • Does not crack
  • Hardly smudges or transfers
  • Has intense pigments
  • May not be easily found in all cities in the country

Maybelline matte or creamy lipstick: which one to choose?

Just like any other lipstick, Maybelline lipstick can also be matte or creamy, according to the taste of who uses it. The differences between them are a little striking, and so it is important that you make the best choice within your personal preferences.

Creamy lipstick

The glossy lipstick is the most traditional, the one we have been using for many years and it works very well. As the name implies, it looks creamy and can be a little sticky on contact with the mouth. Many people prefer this type of cosmetic because it is a classic, however, some women feel that it has less durability.

This is not a rule, but creamy lipsticks, regardless of the brand, tend to stick more easily on glasses and forks, for example. On the other hand, they are excellent when it comes to moisturizing, besides always ensuring an extra shine to the lips.

Matte lipstick

The matte lipstick guarantees an opaque effect to the lips, and it is more difficult to get out. Some people prefer this product exactly for this practicality: it lasts hours on the lips even after meals, not to mention that it leaves a clean and chic look.

Often it has a liquid format, however, when touching the lips, it dries, being perfect for those who like options that do not smudge and do not transfer. However, some women may not like the false feeling of dryness that matte lipstick can promote to the mouth.

Creamy lipstick Matte lipstick
Texture Creamy Dry
Durability Medium High
Effect Shiny lips Opaque lips
Colour Viva Viva

Where to buy a Maybelline lipstick?

Maybelline has been hitting more and more new places and so it is not so difficult to find this product out there. You can go directly to any Maybelline unit present in malls and galleries. If you prefer, you can also buy such products in pharmacies or cosmetics shops, such as Sephora and The Beauty Box. Finally, you can access the own e-commerce of the brand, or sales sites like Amazon.

Did you know that Maybelline was founded in 1915? The brand was created by T.L Williams, who took his sister Maybel's idea of selling cosmetics for practical use seriously. The name was even inspired by her.

In 1920 Maybelline, which until then only sold via home delivery, began to be very successful and sell to shops, grocery shops and pharmacies. With its growing popularity, year after year, gaining more and more space in all US states, the brand was bought by the giant L'Oreal USA, and today it is present in over 90 countries

Purchase Criteria: Factors to compare Maybelline lipstick models

Just like any other beauty product, it is important that you pay attention to some details before buying your Maybelline lipstick, they are:

  • Colours
  • Durability
  • Texture
  • Application method

Now, let's talk a little bit about each one of these topics, so you understand what the importance of each one of them is at the time of your choice.


The colour is always the first factor that we observe in a lipstick, after all, it will be responsible for giving life to your mouth. Nowadays, lipsticks have a huge variation of tones: red, brown, pink and even purple. Each one of them represents a style, ranging from classic and romantic to bold and sensual.

Therefore, it is important that you choose according to your taste, always remembering that the most important thing is to feel good with the lipstick you are wearing, ok? And of course, you can have several colours in your Maybelline lipstick collection.


A lipstick with good fixation is always a great choice, and if this is a priority for you, we recommend Maybelline matte lipsticks. The big advantage of these lipsticks is that they are dry and do not smudge or transfer, being an excellent option for those who like to escape from the touch-ups.


Maybelline lipsticks may have different textures, from the driest to the stickiest. This is also a choice that should be made based on your preferences and tastes, because you may feel some discomfort when choosing an option that you do not like.

Method of application

Some lipsticks are applied directly from the stick and others, the liquid ones, have an applicator brush.

Foto bem próxima de uma boca com batom rosa sendo aplicado.

The Maybelline lipstick lines have different prices, being accessible to different audiences. (Source: CihanU44 /

Both do not offer difficulties, however, the brush applicator tends to leave the process simpler, since it is smaller and more delicate, allowing you to make the contour of the mouth quite easily.

(Featured image source: Angeli Sinha /

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