Last updated: August 14, 2021

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Taking care of your hair is not just a matter of vanity. Hair is part of our body and as such we must keep it healthy and vitalised and yes, it is also part of our appearance so it is even more important that it looks shiny and healthy.

Styling cream is a product that although it is used daily, there are those who do not know how to get the best out of it, so ReviewBox has prepared for you a buying guide in which you can find all the advice you need to use the one that suits you best and in the best way.


  • Styling cream is an everyday product created with the specific function of being the ally when it comes to controlling unruly hair, it is applied after shampooing without rinsing and although it is not a moisturiser as such, it helps to reinforce the effect of the conditioner.
  • Styling creams are differentiated according to hair types, i.e. they are made for curly and frizzy hair, for wavy hair and for straight hair, and each formula is designed to moisturise or repair according to hair damage.
  • A styling cream must combine several factors to be highly effective, the most important of which is to know your hair texture and level of damage. Then you can choose the components that suit you best and some other special elements that the styling cream may contain.

The best styling cream: Our picks

Buying guide: What you need to know about styling cream

Everyday life demands speed and good looks, and some days our hair doesn't help us with either. The right styling cream solves a lot of problems and at the same time helps our hair to become softer and softer.

Giving love to your hair is giving love to yourself. (Photo: Vasyl Dolmatov /

What is the difference between a styling cream and a conditioner?

Styling cream is a product designed to reinforce hair hydration and at the same time control frizz, those nasty unruly hairs that won't let you comb them. It is also an indispensable ally for curly hair as it helps to maintain the shape of curls.

Unlike conditioner, styling cream is used after washing the hair and is left on without rinsing as its effect is only possible if it remains on the hair, once rinsed out the effect disappears. Conditioner, on the other hand, is formulated to penetrate the hair and give it softness even if it is washed out.

  • Can be applied at home
  • Adapts to your hair type
  • Various formulas to moisturise
  • Economical
  • If applied incorrectly, it causes dandruff or grease
  • Does not work the same on everyone
  • The effect is washed out

Styling cream: Curly and frizzy hair, Straight and wavy hair, Men - what should you pay attention to?

The choice of your styling cream will depend on your hair type as they differ according to this parameter, so before deciding which styling cream to buy, it is important that you evaluate very well what type of hair you have and what level of hydration you need.

Curly and frizzy hair. Curly and frizzy hair styling creams are creams that are usually enriched with oils such as Argan oil. This helps to reinforce hydration and gives softness to curls, preventing them from getting out of control during the day.

Wavy hair. Those who love their waves want them to look their best, neither too straight nor too curly. The choice of this cream located in the middle ground for many is confusing, it is usually more similar to the one for straight hair but it is preferable if it does not have keratin.

Straight hair. This type of hair does not suffer from the natural dryness of curls, nor is it frizzy like wavy hair, but it does suffer from frizz, those uncontrollable "little hairs" that appear on the edges of the head. Styling cream for straight hair usually contains keratin to keep the hair straight.

Curly and frizzy hair Wavy hair Straight hair
Hair texture Dry or normal Dry or normal Normal or oily
Damage level Variable Variable Variable Variable
Components Oils, Aloe and Collagen Aloe vera and collagen Aloe vera or Keratin
Special According to taste According to taste According to taste

How do I get the best out of my styling cream?

First of all, the most important thing is to know which one suits your hair type. Then always apply it from mid-lengths to ends and with semi-damp hair. If you have curly hair, apply it little by little in small strands and in moderate amounts.

You can make the most of it with a few little tricks like braiding your hair into a plait after application and letting it out after a few minutes, fuss around and you'll see how wonderful, casual waves form. Try doing the same, but twisting your hair into two buns.

Did you know that the best way to brush dry hair is to apply two drops of styling cream without touching the roots? This way it will feel much softer and moisturised.

Should I use a homemade styling cream?

Styling creams usually have components specially combined to treat certain types of hair. In addition, as a leave-in product, it is important to make sure that, being homemade, it does not leave any unpleasant residues on the hair.

In this sense, if you want to apply some hair masks based on natural ingredients, you can do so as many of them give excellent results, but do not replace the styling cream with these masks because you will not get the same results.

Purchasing criteria

Styling cream is a product made with each hair type in mind, so it has particularities that you should take into account in order to achieve the best possible styling effect. It is common that before choosing we have to combine several factors:

Hair texture

It is not enough to differentiate the shape of the hair: straight, wavy or frizzy; there is also differentiation according to its texture, i.e. if it is greasy, dry or normal. For example, your hair can be straight and oily. Getting this combination right is vital when looking for your ideal styling cream.

Greasy. Greasy hair is hair that becomes oily if it is not washed constantly. This greasiness gives a dirty and unpleasant appearance so it should be avoided. The styling cream for this hair is oil-free and very light, and if this is your case, don't forget to apply it only on the mid-lengths and ends.

Dry hair. Dry hair styling creams are usually reinforced with some moisturising oils and technology to make them more penetrating into the hair cuticle, so they are denser than those for oily hair. Even if your hair is dry, apply only to the mid-lengths and ends, as it can cause dandruff at the roots.

Normal hair. This is hair that is neither dry nor greasy. In this case the hydration will only be for maintenance and not for repair. In any case, choose a light styling cream and be careful to apply only the necessary amount so as not to add grease to your hair.

Level of damage

There are other types of damage that are out of the norm but are becoming increasingly common, especially when you are not consistent with hair care, e.g. using a good conditioner, sun care or masks.

Colour-treated hair. Hair dye has become a widely used product, not only to cover grey hair but also to change the appearance and renew the look, but the truth is that the constant dye causes damage to the hair, if this is your case take advantage of the use of a styling cream to help you repair the damage.

Bleaching. Hair that has been bleached has intense damage, you will need to apply a good daily conditioner and a repairing styling cream with special argan, coconut or olive oils, for example.

Brittle. Hair that is exposed to daily blow-drying and flat ironing weakens and starts to break. If you require constant use of these appliances, it is very important that you maintain constant hydration, not necessarily high intensity, but of good quality.

Styling cream is not just for girls, they also care about having a healthy and controlled mane. (Photo: Rido /


Styling creams and other hair products are constantly enriched by components, mostly natural, added to help reinforce the moisturising or repairing effect of the hair.

Oils. Oils are an extraordinary source of oil for the hair, providing deep moisture and shine, as well as a delicious scent. Styling creams with coconut, argan or olive oil are perfect for curly, dry or coloured hair.

Aloe vera. Aloe vera is a powerful moisturiser, as it is not oily it gives a light consistency to the cream which makes it ideal for hair of all shapes that tends to be more normal in texture, thus maintaining a permanent moisture.

Keratin and collagen. Collagen is an intense repairer of the hair, helps to give it shine and helps to prevent it from falling out. Keratin, on the other hand, apart from adding shine, also increases the smoothness and softness of the hair. Both are widely used and give fabulous results. See which one suits you best.


They say "every head is different" and when it comes to styling creams this saying is literal. There are creams that we call special because their formula is designed specifically for the preferences of some users.

Vegan. Styling creams with the word vegan on the label are made without any animal products, e.g. a styling cream with sheep placenta could not be vegan. Many users who are vegan prefer to make sure that their styling cream is also vegan.

Paraben-free. These are chemical preservatives that are added to styling creams to prevent damage, but because they are chemicals they can be toxic so many people prefer not to use them. On the label you can identify them by their names: methylparaben, propylparaben, butylparaben or benzylparaben.

UV protection. The sun is a constant damaging agent to which hair is exposed. There are formulations designed with a UV protection factor that are recommended for use if you are exposed to too much sun, for example if you plan to spend a few days at the beach.

(Featured image source: Rido/