Last updated: August 12, 2021

Brassieres, every woman knows them, every woman needs them. However, the search for the right bra is often difficult. But to make bra shopping a pleasure again, we will support you.

The choice between the different types is almost endless, both in terms of design and variations in colour. Both taste and the ideal fit are crucial.

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Buying criteria: What you should look for when buying bra lifts for women

Since there is a lot to choose from, it is only too understandable that the choice for a certain model is not easy. However, we have now identified the most important buying criteria for you, which you should definitely consider before making a purchase.

These are the following points:

  • Size
  • Design
  • Functionality
  • Colour
  • Material

In the following, we will go into more detail on the features mentioned.


The criterion that must be considered before buying a bra for women is the right size. The design takes a back seat if the bra is too big or too small.

It is important to know that there are different ways of indicating the size of bras in different countries. In Germany, it is common to measure from 70 to 95 in increments of 5, while Italians measure cup sizes from 1 to 6. So when bra shopping abroad, be sure to check the size measurement that is common there.

In general, it can be said that when choosing a size for a women's bra, it is the bust measurement and the underbust measurement that matter. If you are not sure which size fits you best, we recommend that you go to a shop for advice.


In order to find the design that suits you best, you need to take a look at the models available on the market. Which model for women is considered the most beautiful is of course subjective and cannot be answered in general terms.

When it comes to women's bras, you can first distinguish between models with or without underwire. There are also triangle bras, half-cup bras, push-up or super-push-up bras and strapless bras. As already mentioned, there is no such thing as the "best model", but you have to make the decision according to your own judgement.

Apart from taste, it is also important to consider the purpose of the women's bra. For example, if the bra is to be worn with an off-the-shoulder top or dress, a strapless bra is recommended. If, however, the focus is on a beautiful décolleté, we recommend a push-up or super push-up bra, depending on the bust size. For leisure, on the other hand, triangle bras and half-cup bras for women are a comfortable alternative.


The purpose of the women's bra should actually play the most important role in the purchase decision. This should also determine the material of the bra.

Breathable materials that are specially made for sporting activities are particularly suitable. If the ladies' bra is to be worn for a special occasion, such as a ball, the first thing to consider is the colour, so that the bra for ladies does not stand out unpleasantly. In addition, you should pay attention to whether the ladies' bra may have straps or not.

For a compromise on straps, there are now bras with removable straps.


Like design, colour is largely a matter of taste. In the meantime, there are bras for women in every conceivable colour. However, the colour of the bra should also be considered when putting together your outfit. Because a darkly protruding women's bra under a white top quickly ruins the outfit.

Basically, bright colours are less recommended for women's bras, as they often stand out unintentionally from the rest of the outfit. Popular colours are black, white and beige, and not without reason. These colours are neutral and do not stand out unpleasantly under the rest of the clothing.


There are also a few things to consider when choosing the material. There are now bras for women made from a wide variety of materials. The most common are cotton, lace, satin and bamboo.

When it comes to materials, all you can really do is try them out and see what you find most comfortable. Nevertheless, the look is also determined by the material. It is well known that a lace bra looks more elegant than a classic cotton bra.

Brassieres for women: The most important questions answered

Since it is difficult to make a decision with the large selection of women's bras, we have picked out and answered the most relevant questions about bras for you.

What types of women's bras are there?

As mentioned briefly in the last section, there are many different models. This can satisfy a wide range of tastes, but it can also be a burden when making a purchase decision. In the following, all bra models for women are listed again.

  • Triangle bra: This bra for women is characterised by a rather low neckline and triangular cups. The bust is only slightly supported. For this reason, this model is suitable for small, firm breasts. We recommend this style if you like a basic style and only want light support.
  • Half cup bra: This one also has a low neckline and it emphasises the décolleté. In addition, the bust is supported at the base with an underwire. This shape can be recognised by the classic, "spectacle-shaped" underwire. The half-cup bra for women is suitable for large breasts.
  • Push-up/ Super Push-up: Here the bust is emphasised by the ladies' bra lifting it and pushing it towards the centre. The volume is also increased by padding. Recommended if you want to emphasise the décolleté with additional volume. These models are either lightly or super padded, and are available both with and without underwire.
  • Strapless bra: The so-called bandeau bra can also do without straps. This model is also available with push-up. This ladies' bra is also characterised by a silicone elastic band, which ensures a good fit. The ladies' bra is ideal with strapless clothing.

If you are unsure which model suits you best, we advise you to try it out in a fashion shop. Since theory and practice often differ, it is worth trying them on before buying.

How do I clean and care for my women's bra?

It is important to follow the washing instructions in the respective model. Normally, bras for women should not be washed at more than 30° Celsius. Particularly delicate models even recommend hand washing.

Which bra for women is best?

We advise you to follow all our tips and then try out which model is best for you personally. However, you should consider the function of the bra for women, as well as its colour. Unwanted attention to the bust lift can quickly become uncomfortable.

Where can I buy brassieres for women?

Women's bras can be purchased in stores as well as online. Popular shops that specialise in underwear are Palmers, Intimissimi and Hunkemöller.

However, women's bras are also available in various clothing shops, such as H&M or Esprit. Online shops like Zalando or Universal also sell bras. However, the financial framework also plays a not insignificant role. Bras at Intimissimi, Hunkemöller and Palmers are usually a little more expensive, but also of high quality.


Women's bras are an item of clothing that a woman can hardly do without completely. The ideal bra should be based on its intended function, both in terms of model and colour. However, the colour of the underwear should not stand out unpleasantly from the rest of the outfit.

Depending on your taste, the bra can be exclusively functional, or playful or sexy. However, the right fit and optimal wearing comfort should have top priority.

Article image: Pablo Heimplatz

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